{"id":1170,"date":"2018-07-04T21:59:37","date_gmt":"2018-07-04T12:59:37","guid":{"rendered":"https:\/\/circu.co.jp\/pro-sharing\/?p=1170"},"modified":"2019-02-07T11:51:00","modified_gmt":"2019-02-07T02:51:00","slug":"%e9%a1%a7%e5%ae%a2%e3%82%a4%e3%83%b3%e3%82%b5%e3%82%a4%e3%83%88%e3%82%92%e7%90%86%e8%a7%a3%e3%81%97%e3%81%a6%e5%a3%b2%e3%82%8a%e4%b8%8a%e3%81%92%e3%82%92%e4%b8%8a%e3%81%92%e3%82%8b%e3%81%ab%e3%81%af","status":"publish","type":"post","link":"https:\/\/circu.co.jp\/pro-sharing\/mag\/article\/1170\/","title":{"rendered":"\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7406\u89e3\u3057\u3066\u58f2\u308a\u4e0a\u3052\u3092\u4e0a\u3052\u308b\u306b\u306f\uff1f\uff5e\u30da\u30eb\u30bd\u30ca\u30fb\u5171\u611f\u30de\u30c3\u30d7\u306e\u6d3b\u7528\uff5e"},"content":{"rendered":"<div class=\"article-body\">\n<div class=\"content_lead\">\n<p>\u30c7\u30b8\u30bf\u30eb\u30c4\u30fc\u30eb\u306e\u767a\u5c55\u3084\u9867\u5ba2\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306e\u591a\u89d2\u5316\u306a\u3069\u306b\u3088\u308a\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u3066\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3053\u3068\u304c\u307e\u3059\u307e\u3059\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306f\u7372\u5f97\u3067\u304d\u305f\u3082\u306e\u306e\u3001\u30ea\u30d4\u30fc\u30c8\u3084\u58f2\u308a\u4e0a\u3052\u306b\u3064\u306a\u304c\u308b\u65bd\u7b56\u304c\u6253\u3066\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u60a9\u307f\u3092\u6700\u8fd1\u3088\u304f\u805e\u304d\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u3066\u3082\u3001\u305d\u308c\u3089\u3092\u6d3b\u7528\u3067\u304d\u306a\u3051\u308c\u3070\u5b9d\u306e\u6301\u3061\u8150\u308c\u3067\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u306e\u9854\u304c\u898b\u3048\u306a\u3044\u307e\u307e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u3057\u3066\u3082\u3001\u30ea\u30d4\u30fc\u30c8\u3084\u58f2\u308a\u4e0a\u3052\u306b\u306f\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002\u5927\u5207\u306a\u306e\u306f\u3001\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u30b5\u30fc\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3067\u884c\u308f\u308c\u305f\u3001BtoC\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u306b\u3088\u308b\u30bb\u30df\u30ca\u30fc\u306e\u5185\u5bb9\u3092\u3082\u3068\u306b\u3001\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7406\u89e3\u3057\u3066\u30ea\u30d4\u30fc\u30c8\u3084\u58f2\u308a\u4e0a\u3052\u306b\u3064\u306a\u3052\u308b\u624b\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<div class=\"clearfix\" id=\"profile-box\">\n<div id=\"profile-box-picture\">\n  \t<img decoding=\"async\" class=\"alignnone size-full wp-image-105\" src=\"https:\/\/nomad-journal.jp\/wp-content\/uploads\/2018\/07\/profle-img-michiko.kanai-min.jpg\" alt=\"\u91d1\u4e95 \u8def\u5b50\u6c0f\" width=\"100%\" height=\"100%\">\n  <\/div>\n<div id=\"profile-box-text-with-pic\">\n<p id=\"profile-text-box-name\">\u30bb\u30df\u30ca\u30fc\u767b\u58c7\u8005\u69d8\uff1a\u91d1\u4e95 \u8def\u5b50\uff08\u30ab\u30ca\u30a4 \u30df\u30c1\u30b3\uff09\u6c0f<\/p>\n<p id=\"profile-text-box-introduction\">\u5927\u59bb\u5973\u5b50\u5927\u5b66\u5352\u696d\u5f8c\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30bf\u30fc\u30fb\u7de8\u96c6\u8005\u3092\u7d4c\u3066\u30011999\u5e74\u682a\u5f0f\u4f1a\u793e\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u306b\u5165\u793e\u3002 \u643a\u5e2f\u516c\u5f0f\u30b5\u30a4\u30c8\u3092\u516836\u672c\u4f01\u753b\u304b\u3089\u30b5\u30fc\u30d3\u30b9\u8a2d\u8a08\u30fb\u904b\u55b6\u30022002\u5e74\u682a\u5f0f\u4f1a\u793e\u30c7\u30a3\u30fc\u30fb\u30a8\u30cc\u30fb\u30a8\u30fc\u306b\u5165\u793e\u30022004\u5e74\u30e2\u30d0\u30aa\u30af\u7acb\u3061\u4e0a\u3052\u30012009\u5e74\u30d3\u30c3\u30c0\u30fc\u30ba\u4e8b\u696dMD\u7d71\u62ec\u90e8\u9577\u30012011\u5e74\u30e2\u30d0\u30aa\u30af\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9577\u3092\u62c5\u5f53\u3002\u4ee5\u6765\u3001E\u30b3\u30de\u30fc\u30b9\u3092\u4e2d\u5fc3\u306b\u3001\u7d0420\u5e74\u9593web\u30b5\u30fc\u30d3\u30b9\u306e\u4f01\u753b\u958b\u767a\u3084\u904b\u55b6\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u7d4c\u9a13\u3059\u308b\u3002\u5275\u696d\u5f8c\u306f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30a2\u30fc\u30ad\u30c6\u30af\u30c8\u3068\u3057\u3066\u3001\u4e8b\u696d\u62e1\u5927\u306f\u3082\u3061\u308d\u3093\u3001\u7d44\u7e54\u69cb\u9020\u30fb\u6a5f\u80fd\u5f79\u5272\u306b\u3082\u7740\u76ee\u3057\u3001\u5186\u6ed1\u306a\u60c5\u5831\u4f1d\u9054\u306e\u4ed5\u7d44\u307f\u5316\u3084\u7d44\u7e54\u30fb\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5f62\u6210\u3092\u57fa\u8ef8\u3068\u3057\u305f\u58f2\u308a\u4e0a\u3052\u8ca2\u732e\u3092\u30df\u30c3\u30b7\u30e7\u30f3\u3068\u3057\u3066\u3044\u308b\u3002<\/p>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#3\"><span class=\"toc_number toc_depth_1\">1<\/span> \u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u9867\u5ba2\u7ba1\u74063\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/a><ul><li><a href=\"#1\"><span class=\"toc_number toc_depth_2\">1.1<\/span> 1. \u30c7\u30fc\u30bf\u3092\u77e5\u308b<\/a><\/li><li><a href=\"#2\"><span class=\"toc_number toc_depth_2\">1.2<\/span> 2. \u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b<\/a><\/li><li><a href=\"#3-2\"><span class=\"toc_number toc_depth_2\">1.3<\/span> 3. \u30c7\u30fc\u30bf\u3092\u4f7f\u3046<\/a><\/li><\/ul><\/li><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">2<\/span> \u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u7406\u89e3\u304c\u30ea\u30d4\u30fc\u30c8\u7387\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b<\/a><\/li><li><a href=\"#LTVone_to_one\"><span class=\"toc_number toc_depth_1\">3<\/span> LTV\u3092\u610f\u8b58\u3057\u305fone to one\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">4<\/span> \u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5<\/a><ul><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_2\">4.1<\/span> \u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a<\/a><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_2\">4.2<\/span> \u5171\u611f\u30de\u30c3\u30d7<\/a><\/li><\/ul><\/li><li><a href=\"#i-5\"><span class=\"toc_number toc_depth_1\">5<\/span> \u307e\u3068\u3081\uff1a\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7406\u89e3\u3057\u3066\u58f2\u308a\u4e0a\u3052\u306b\u8ca2\u732e\u3059\u308b\u305f\u3081\u306b<\/a><\/li><\/ul><\/div>\n<h2><span id=\"3\"><span id=\"3\">\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u9867\u5ba2\u7ba1\u74063\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/span><\/span><\/h2>\n<p>\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u306f\u3001\u9867\u5ba2\u306e\u6df1\u5c64\u5fc3\u7406\u306a\u3069\u304b\u3089\u5c0e\u304b\u308c\u308b\u6d1e\u5bdf\u3067\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u306f\u9867\u5ba2\u81ea\u8eab\u3082\u610f\u8b58\u3057\u3066\u3044\u306a\u3044\u3088\u3046\u306a\u3053\u3068\u3082\u542b\u307e\u308c\u307e\u3059\u3002\u305d\u308c\u3067\u306f\u3001\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u307e\u305a\u3001\u57fa\u672c\u306b\u306a\u308b\u306e\u304c\u9867\u5ba2\u7ba1\u7406\u3067\u3059\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u306f\u8cfc\u8cb7\u884c\u52d5\u306e\u30d7\u30ed\u30bb\u30b9\u304b\u3089\u591a\u7a2e\u591a\u69d8\u306b\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304c\u3001\u30c7\u30fc\u30bf\u3092\u7372\u5f97\u3059\u308b\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u7372\u5f97\u3057\u305f\u30c7\u30fc\u30bf\u3092\u3069\u3046\u6d3b\u7528\u3059\u308b\u304b\u3067\u3059\u3002<\/p>\n<p>\u305d\u308c\u3067\u306f\u3001\u9867\u5ba2\u7ba1\u7406\u306e3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"1\"><span id=\"1\">1. \u30c7\u30fc\u30bf\u3092\u77e5\u308b<\/span><\/span><\/h3>\n<p>\u8cfc\u8cb7\u884c\u52d5\u306e\u30d7\u30ed\u30bb\u30b9\u304b\u3089\u7372\u5f97\u3057\u305f\u30c7\u30fc\u30bf\u3092\u628a\u63e1\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3068\u306f\u3044\u3048\u30c7\u30fc\u30bf\u3092\u77e5\u308d\u3046\u3068\u601d\u3046\u3042\u307e\u308a\u3001\u30c7\u30fc\u30bf\u306e\u6d77\u306b\u304a\u307c\u308c\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u305d\u3046\u306a\u3089\u306a\u3044\u305f\u3081\u306b\u306f\u3001\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u30a4\u30e1\u30fc\u30b8\u3092\u610f\u8b58\u3057\u3066\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4e0b\u8a18\u306b\u4e3b\u306a\u5206\u6790\u624b\u6cd5\u3092\u307e\u3068\u3081\u305f\u306e\u3067\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\n<img decoding=\"async\" class=\"border-on\" src=\"https:\/\/nomad-journal.jp\/wp-content\/uploads\/2018\/07\/ec-crm-insight-seminar_20180607-7.jpeg\" alt=\"\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u9867\u5ba2\u7ba1\u7406\u30dd\u30a4\u30f3\u30c81\u301c\u30c7\u30fc\u30bf\u3092\u77e5\u308b\u301c\" referrerpolicy=\"no-referrer\"><\/p>\n<h3><span id=\"2\"><span id=\"2\">2. \u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b<\/span><\/span><\/h3>\n<p>\u30c7\u30fc\u30bf\u3092\u9069\u5207\u306b\u96c6\u3081\u308b\u3053\u3068\u3082\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u7406\u89e3\u306b\u6b20\u304b\u305b\u307e\u305b\u3093\u3002 <\/p>\n<p>\u8cfc\u8cb7\u306b\u81f3\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u4e8b\u696d\u8005\u5074\u304b\u3089\u898b\u308b\u3068\u4e0b\u8a18\u306e\u3088\u3046\u306b3\u6bb5\u968e\u306b\u5206\u304b\u308c\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u6bb5\u968e\u306b\u304a\u3044\u3066\u3001\u3084\u308b\u3079\u304d\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3082\u7570\u306a\u308a\u307e\u3059\u3002\u69d8\u3005\u306a\u30c4\u30fc\u30eb\u304c\u3042\u308a\u307e\u3059\u306e\u3067\u3001\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b\u30d7\u30ed\u30bb\u30b9\u306f\u3067\u304d\u308b\u3060\u3051\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u304c\u671b\u307e\u3057\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><img decoding=\"async\" class=\"border-on\" src=\"https:\/\/nomad-journal.jp\/wp-content\/uploads\/2018\/07\/ec-crm-insight-seminar_20180607-8.jpeg\" alt=\"\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u9867\u5ba2\u7ba1\u7406\u30dd\u30a4\u30f3\u30c82\u301c\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b\u301c\" referrerpolicy=\"no-referrer\"><\/p>\n<h3><span id=\"3-2\"><span id=\"3-2\">3. \u30c7\u30fc\u30bf\u3092\u4f7f\u3046<\/span><\/span><\/h3>\n<p>\u6700\u5f8c\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u30c7\u30fc\u30bf\u3092\u4f7f\u3046\u3053\u3068\u3067\u3059\u3002\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u5f37\u5316\u3059\u308bCRM\u65bd\u7b56\u3092\u884c\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>CRM\u3068\u8a00\u3048\u3070\u3001\u8cfc\u8cb7\u5c65\u6b74\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u591a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u3082\u3061\u308d\u3093\u305d\u308c\u3089\u3082\u91cd\u8981\u3067\u3059\u304c\u3001\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u3088\u308a\u5f37\u56fa\u306a\u3082\u306e\u306b\u3059\u308b\u305f\u3081\u306b\u3001E\u30e1\u30fc\u30eb\u3078\u306e\u53cd\u5fdc\u3084\u554f\u3044\u5408\u308f\u305b\u5c65\u6b74\u306a\u3069\u3082\u304d\u3061\u3093\u3068\u628a\u63e1\u3057\u3001\u6d3b\u7528\u3059\u308b\u3053\u3068\u3092\u304a\u85a6\u3081\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"border-on\" src=\"https:\/\/nomad-journal.jp\/wp-content\/uploads\/2018\/07\/ec-crm-insight-seminar_20180607-9.jpeg\" alt=\"\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u9867\u5ba2\u7ba1\u7406\u30dd\u30a4\u30f3\u30c83\u301c\u30c7\u30fc\u30bf\u3092\u4f7f\u3046\u301c\" referrerpolicy=\"no-referrer\"><\/p>\n<h2><span id=\"i\"><span id=\"i\">\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u7406\u89e3\u304c\u30ea\u30d4\u30fc\u30c8\u7387\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b <\/span><\/span><\/h2>\n<p>\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u304c\u91cd\u8981\u3060\u3068\u304a\u8a71\u3057\u307e\u3057\u305f\u304c\u3001\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7406\u89e3\u3057\u3001\u4e00\u4eba\u3072\u3068\u308a\u306b\u3042\u3063\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5f37\u5316\u3057\u3066\u3044\u304f\u3053\u3068\u306f\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3068\u306f\u3001\u95a2\u4fc2\u5f37\u5316\u3057\u305f\u9867\u5ba2\u304b\u3089\u3001\u518d\u5ea6\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u5229\u76ca\u3092\u751f\u3080\u65bd\u7b56\u3067\u3059\u3002\u30ea\u30d2\u309a\u30fc\u30c8\u8cfc\u5165\u5b9a\u7fa9\u3092\u6c7a\u3081\u308b\u3053\u3068\u3066\u3099\u65bd\u7b56\u306e\u6210\u679c\u3092\u306f\u304b\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u8a2d\u5b9a\u6642\u306b\u8003\u3048\u308b\u6d41\u308c\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3066\u3099\u3059\u3002<\/p>\n<ol>\n<li>\u8a08\u6e2c\u671f\u9593\u3092\u6c7a\u3081\u308b(\u6a2a\u8ef8)<\/li>\n<li>1\u306e\u671f\u9593\u5185\u3001\u8cfc\u8cb7\u56de\u6570or \u8cfc\u8cb7\u91d1\u984d\u306e\u3068\u3099\u3061\u3089\u3092\u6307\u6a19\u3068\u3059\u308b\u304b(\u7e26\u8ef8) <\/li>\n<li>\u4f11\u7720\u3001\u96e2\u53cd\u306e\u5b9a\u7fa9\u3092\u6c7a\u3081\u308b<\/li>\n<\/ol>\n<p>\u3053\u3053\u304b\u3089\u3082\u308f\u304b\u308b\u3088\u3046\u306b\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u306f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u306e\u591a\u984d\u306e\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u5229\u76ca\u3078\u306e\u8ca2\u732e\u3068\u3044\u3046\u9762\u304b\u3089\u3082\u3001\u4e00\u5ea6\u63a5\u70b9\u3092\u6301\u3063\u305f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u5f37\u5316\u3057\u3066\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u306a\u306e\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"border-on\" src=\"https:\/\/nomad-journal.jp\/wp-content\/uploads\/2018\/07\/ec-crm-insight-seminar_20180607-10.jpeg\" alt=\"\u65b0\u898f\u58f2\u4e0a\u3068\u6bd4\u3079\u305f\u30ea\u30d4\u30fc\u30c8\u58f2\u4e0a\u306e\u8003\u3048\u65b9\u301c\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3068\u306f\u301c\" referrerpolicy=\"no-referrer\"><\/p>\n<h2><span id=\"LTVone_to_one\"><span id=\"LTVone_to_one\">LTV\u3092\u610f\u8b58\u3057\u305fone to one\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 <\/span><\/span><\/h2>\n<p>\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u306f\u4e2d\u9577\u671f\u7684\u306b\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3066\u304f\u308c\u308b\u512a\u826f\u9867\u5ba2\u306b\u306a\u308b\u53ef\u80fd\u6027\u3092\u79d8\u3081\u3066\u3044\u307e\u3059\u3002\u3082\u3061\u308d\u3093\u5168\u54e1\u304c\u512a\u826f\u9867\u5ba2\u306b\u306f\u306a\u308a\u307e\u305b\u3093\u306e\u3067\u3001\u96e2\u53cd\u9867\u5ba2\u3092\u9650\u308a\u306a\u304f\u5c11\u306a\u304f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u6700\u8fd1\u3001\u9867\u5ba2LTV\u3092\u610f\u8b58\u3057\u305fone to one\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3084\u308a\u305f\u3044\u3068\u3044\u3046\u76f8\u8ac7\u3082\u3088\u304f\u53d7\u3051\u307e\u3059\u3002LTV\u3068\u306f\u3001Life Time Value\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u7565\u3067\u3001\u4e00\u4eba\u306e\u9867\u5ba2\u304c\u53d6\u5f15\u3092\u59cb\u3081\u3066\u304b\u3089\u7d42\u308f\u308a\u307e\u3067\u306e\u671f\u9593\u5185\u306b\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u304b\u3092\u8868\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u4e0b\u8a18\u304cLTV\u3092\u5f15\u304d\u4e0a\u3052\u308b\u30d1\u30bf\u30fc\u30f3\u306b\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7406\u89e3\u3057\u3001\u9867\u5ba2\u3092\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u5316\u3059\u308b\u3053\u3068\u306f\u4f01\u696d\u306b\u3068\u3063\u3066\u6709\u76ca\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"border-on\" src=\"https:\/\/nomad-journal.jp\/wp-content\/uploads\/2018\/07\/ec-crm-insight-seminar_20180607-13.jpeg\" alt=\"LTV\u3092\u610f\u8b58\u3057\u305fone to one\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\" referrerpolicy=\"no-referrer\"><\/p>\n<h2><span id=\"i-2\"><span id=\"i-2\">\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5 <\/span><\/span><\/h2>\n<p>\u305d\u308c\u3067\u306f\u3001\u5b9f\u969b\u306b\u81ea\u793e\u306e\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5206\u6790\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u9867\u5ba2\u306f\u65e5\u5e38\u751f\u6d3b\u306e\u4e2d\u3067\u3001\u5e38\u306b\u610f\u601d\u6c7a\u5b9a\u3092\u3057\u3066\u3044\u307e\u3059\u3002\u81ea\u793e\u306e\u9867\u5ba2\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u5b9a\u7fa9\u3001\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u65bd\u7b56\u7acb\u6848\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u30922\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-3\"><span id=\"i-3\">\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a<\/span><\/span><\/h3>\n<p>\u3072\u3068\u3064\u3081\u306e\u624b\u6cd5\u306f\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u3067\u3059\u3002\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u306e\u76ee\u7684\u306f\u3001\u4e3b\u306b\u4e0b\u8a18\u306e\uff13\u3064\u3067\u3059\u3002<\/p>\n<ol>\n<li>\u62c5\u5f53\u7d44\u7e54\u3067\u5171\u901a\u3057\u305f\u4eba\u7269\u50cf\u3092\u8a8d\u8b58\u3067\u304d\u308b\u3053\u3068<\/li>\n<li>\u9867\u5ba2\u8996\u70b9\u3092\u6301\u3063\u3066\u3001\u65bd\u7b56\u3092\u7acb\u6848\u30fb\u691c\u8a0e\u3067\u304d\u308b\u3053\u3068<\/li>\n<li>\u6642\u9593\u30fb\u8cbb\u7528\u306e\u7bc0\u7d04\u306b\u3064\u306a\u304c\u308b\u3053\u3068<\/li>\n<\/ol>\n<p>\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u3092\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u95a2\u4fc2\u8005\u5168\u54e1\u304c\u5171\u901a\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u6301\u3061\u3084\u3059\u304f\u306a\u308b\u3053\u3068\u3067\u3059\u3002\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u3092\u3059\u308b\u969b\u306b\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306b\u6027\u5225\u3084\u5c45\u4f4f\u5730\u306a\u3069\u306e\u57fa\u672c\u5c5e\u6027\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u4f11\u65e5\u306e\u904e\u3054\u3057\u65b9\u3084\u691c\u7d22\u30ef\u30fc\u30c9\u307e\u3067\u8003\u3048\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u9854\u5199\u771f\u306e\u30a4\u30e1\u30fc\u30b8\u3082\u3042\u308b\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u306f\u4e00\u5ea6\u3057\u305f\u3089\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u74b0\u5883\u5909\u5316\u306b\u5fdc\u3058\u3066\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3059\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"border-on\" src=\"https:\/\/nomad-journal.jp\/wp-content\/uploads\/2018\/07\/ec-crm-insight-seminar_20180607-20.jpeg\" alt=\"\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u65b9\u6cd5\" referrerpolicy=\"no-referrer\"><\/p>\n<h3><span id=\"i-4\"><span id=\"i-4\">\u5171\u611f\u30de\u30c3\u30d7<\/span><\/span><\/h3>\n<p>\u6b21\u306b\u3054\u7d39\u4ecb\u3059\u308b\u306e\u304c\u3001\u5171\u611f\u30de\u30c3\u30d7\u3067\u3059\u3002\u5171\u611f\u30de\u30c3\u30d7\u3068\u306f\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u306a\u3069\u3092\u5b9a\u7fa9\u3059\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u3092\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u3084\u884c\u52d5\u3001\u95a2\u5fc3\u3001\u9858\u671b\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u4e0b\u8a18\u306e\u3088\u3046\u306a\u5171\u611f\u30de\u30c3\u30d7\u30ad\u30e3\u30f3\u30d1\u30b9\u306b\u3001\u9867\u5ba2\u304c\u666e\u6bb5\u3069\u3093\u306a\u30b5\u30a4\u30c8\u3092\u898b\u3066\u3001\u8ab0\u3068\u3069\u3093\u306a\u8a71\u3092\u3057\u3066\u3044\u308b\u304b\u306a\u3069\u3001\u3067\u304d\u308b\u3060\u3051\u30ea\u30a2\u30ea\u30c6\u30a3\u30fc\u3092\u6301\u3063\u3066\u66f8\u304d\u51fa\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u5171\u611f\u30de\u30c3\u30d7\u3092\u66f8\u304f\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u5546\u54c1\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u3069\u306e\u8ab2\u984c\u3092\u89e3\u6d88\u3067\u304d\u305d\u3046\u304b\u3001\u3069\u306e\u9858\u671b\u3092\u304b\u306a\u3048\u3089\u308c\u305d\u3046\u304b\u306a\u3069\u3092\u30a4\u30e1\u30fc\u30b8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"border-on\" src=\"https:\/\/nomad-journal.jp\/wp-content\/uploads\/2018\/07\/ec-crm-insight-seminar_20180607-21.jpeg\" alt=\"\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u5171\u611f\u30de\u30c3\u30d7\u306e\u4f7f\u3044\u65b9\" referrerpolicy=\"no-referrer\"><\/p>\n<h2><span id=\"i-5\"><span id=\"i-5\">\u307e\u3068\u3081\uff1a\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7406\u89e3\u3057\u3066\u58f2\u308a\u4e0a\u3052\u306b\u8ca2\u732e\u3059\u308b\u305f\u3081\u306b 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